BORN OUT OF A LOVE FOR ADVENTURE: Our founder, Joan Rojas, was looking for a protective solution to the sun, wind, and cold as he toured the country roads of Catalonia on his motorcycle. He tirelessly sketched and researched before landing upon the solution: a seamless microfiber tube.
THE ADVENTURE TAKES OFF: Lucky for Joan, he was born in an area famous for textile manufacturing. At his family-owned knitting factory just outside of Barcelona, he created the first BUFF®️ prototypes. In this same town, we continue to innovate and expand the business today.
EUROPE FALLS IN LOVE WITH BUFF: Word spreads fast. This unique product was a game changer for outdoor lovers, and the success story travelled far beyond its origins in Spain. BUFF® became a household name throughout Europe, France, Italy, Germany, and the UK.
