Akubra is more than a hat, it’s a legacy of Australian resilience, craftsmanship, and style. Founded in Tasmania by English hatter Benjamin Dunkerley, the company revolutionized fur-felt hatmaking with patented innovations and earned national recognition during World War I by supplying slouch hats to the Australian Army, a tradition that continues today.

In 1912, the brand name Akubra was officially registered, believed to stem from an Aboriginal word for head covering. After decades of growth, operations moved to Kempsey, NSW in 1974, where every hat is still proudly Australian-made.

For over a century, Akubra was steered by the Keir family, shaping its enduring legacy. In 2023, ownership transitioned to Tattarang, ensuring the brand remains locally owned and committed to domestic manufacturing.

From the outback to the red carpet, Akubra hats, including icons like the Cattleman, Stylemaster, and Banjo Paterson, have crowned adventurers, stockmen, Olympians, and style leaders alike. Each handcrafted piece tells a story of grit, individuality, and pride.

Major Prize - Akubra Hat of Choice (Value $350.00)
Week 4 Prize - Akubra Hat of Choice (Value $350.00)

Jarvis Walker is an Australian owned company that has made fishing gear for Aussie fishermen since Jarvis ‘Jim’ Walker started the company in 1946. Jim was a skilled fisherman with a vision to produce professional quality fishing tackle at a price the general public could afford. By the 1950s and 1960s the name Jarvis Walker was synonymous with Australian fishing and has since grown to become a true Australian icon.

The Jarvis Walker of today is still committed to Jim’s ideals, promoting fishing as a healthy outdoor activity that brings family and friends together.

Many Australian anglers started their life-long fishing adventure with a Jarvis Walker fishing rod. Today, Jarvis Walker makes this even easier by taking the guesswork out of choosing tackle by offering a full range of balanced rod and reel combos at great value. Jarvis Walker adds to these essentials by designing and producing new fishing rods, reels, lines, lures, accessories and a wide range of terminal tackle each year to ensure Aussie anglers have a comprehensive selection of quality fishing tackle. And keeping with Jim’s promise to customers in 1946, it’s affordable and is still the best value fishing gear around!

Major Prize - Jarvis Walker Acidic 662 Combo 6'6'' 3kg-6kg with 3000 Reel (Value $139.95)
Week 4 Prize - Jarvis Walker 125 piece Bream Freshwater 2 Tray Tackle Box (Value $29.95)

SPACE-SAVING GEAR FOR EVERY ADVENTURE!

Meet the Companion Pop Up Essentials range, clever, collapsible gear designed to make the most of your space, whether you're camping, caravanning, travelling or even at home.

From buckets and laundry essentials to food containers, kettles and more, this range has the everyday essentials you need without taking up valuable room. When space is premium, Pop Up Essentials has you covered!

Major Prize - PopUp 10L Laundry Basket (Value $74.99)
Major Prize - PopUp 10L Bucket with Lid (Value $57.99)
Week 4 Prize - PopUp 2L Kettle (Value $74.99)