Consciously Created For a Better Planet - Keen don’t like using the word “sustainable”, because the most sustainable choice would be to not make anything at all. But products make it possible to get outside and enjoy the outdoors, connect with the world and each other, and do some good while doing all that. And we believe in all of those things, too.
So, for Keen, it’s about being more conscious of all the choices that go into making a shoe and doing everything they can to minimise their impact on the planet. It’s rethinking the way things are usually done and acting on their values by doing things differently. Even when it isn’t the easiest path to take. That’s what they mean when they say their shoes are “Consciously Created.”
